BENGALURU: Apple raised prices on its existing iPhone lineup in India by as much as 41 per cent within hours of unveiling newer models, bucking its usual practice of discounting older variants and marking one of the steepest hikes in any market where it has repriced this year.
While Apple also raised prices in the US late on Wednesday (Sep 9), those increases ranged from 10 per cent to 21 per cent. The hikes followed Apple’s September event, dubbed “Surprise and Shine”, where new Chief Executive John Ternus unveiled Apple’s first foldable phone, the iPhone Duo.
Apple had previously announced plans to raise iPhone prices globally, citing…
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